AUSTRALIA | Coles is set to spice up Aussie kitchens with the launch of Arth, a new range of authentic Indian products developed by India’s most celebrated celebrity chef, Sanjeev Kapoor.
Available exclusively at 440 Coles supermarkets, the 15-product range is crafted with Chef Kapoor’s signature spice blends and deep culinary expertise, with each item priced AUD 6 or less.
India has surged ahead of China to become the largest source of new Australian citizens, now ranking as the second-largest overseas-born population in Australia.
The Arth launch comes as more Aussies embrace Indian cuisine at home. Coles’ Indian grocery range has grown nearly 60 percent over the past two years. In the past 12 months alone, it’s attracted the fastest-growing customer base across the grocery aisles, up 34 percent.
Chef Kapoor is a global icon and household name in Indian cuisine with Asia’s longest-running cooking show, Khana Khazana, more than 200 best-selling cookbooks and over 26.5 million followers on social media.
From creamy curry pastes to rich marinades, warming Khichdi to tangy pickles, the Arth range has brought Chef Kapoor’s passion for flavour to life with easy instructions that make Indian cooking simple and accessible for all.
Chef Kapoor said the range was designed to eliminate guesswork in cooking and help more Australians fall in love with Indian food.
“I’ve spent my career showing people how authentic Indian food can be easy and enjoyable, and the Arth range is the next chapter of that journey here in Australia,” he said.
“This range really is for everyone, whether you’ve grown up with these flavours or want to try something new. You don’t need special skills or fancy ingredients but just a love of good food.”
Standouts from the range include the rich and creamy Mutter Paneer Paste– a North Indian favourite, the bold Tandoori Marinade perfect for chicken or lamb and the comforting Masala Khichdi, a risotto-style blend of rice, lentils and warming Indian spices.
Coles' Chief Commercial Officer Anna Croft said the supermarket has evolved with its customers to meet their changing tastes and preferences.
“Our customers are telling us they want more variety, more global flavours and simpler ways to enjoy dinner at home – and that’s exactly what we’re focused on delivering with the Arth range,” she said.
“We know that the Global Cuisines segment is expected to grow significantly in Australia as more customers look for simple solutions to create authentic meals at home. And this is a trend we are also seeing with our customers, with the Asian and Indian segments two of the fastest growing categories in our grocery aisle.”
She added that this launch was the latest example of Coles listening and responding to its shoppers. Partnering with Chef Kapoor has been the perfect way to deliver real Indian flavours to Aussie dinner tables.
“These amazing products take the pressure off and give you that full-flavour hit without spending hours in the kitchen – no hard-to-find ingredients, no complicated steps.”
