Waitrose has brought a burst of spring cheer as its seasonal range launches in shops and online, featuring an array of showstopping Mother's Day gifts and delicious Easter treats.
Whether you are hunting for extra special Fairtrade Easter eggs, mouthwatering British roasts, showstopping bakes or vibrant bouquets, there is something for everyone to enjoy.
Eggs, eggs and more eggs
Waitrose has seen customer demand for Easter eggs start earlier than ever, with searches for ‘Easter’ and ‘Easter Eggs’ already up 34 percent and 68 percent respectively, over the last month when compared to 2025.
Waitrose has also elevated last year’s viral chocolate croissant sensation by leveraging the trending flavour, almond, to create the brand new No.1 The Blonde Almond Croissant Egg.
Following on from the croissant theme, Waitrose has also released new No.1 6 Mini Blonde Chocolate Croissants, made with rich blonde choc and a silky ganache centre. These mini croissants add a little ooh-la-la to Easter.
“This year, we really wanted to offer our customers those egg-stra options that make you go ‘wow’. We’ve leveraged the food trends that we know our customers love to elevate our seasonal product range for 2026," said Sarah Breadmore, Easter Egg Product Developer at Waitrose.
“Our brand new No.1 The Blonde Chocolate Almond Croissant builds on our viral egg from last year, and takes it to a whole new level. Made with luxuriously creamy blonde chocolate and crunchy almond pieces, this egg is hand-decorated with milk chocolate and roasted almonds. It is so good, you’re not going to want to share.”
The ruby resurgence
The No.1 Flat Eggs have also had a glow-up, with tangy cherries and raspberries used to create an indulgent, fruity ruby chocolate base. The new No.1 Ruby Chocolate & Berries Flat Egg is just so gorgeous you won't want to crack it. Recent search data on suggested ‘ruby chocolate’ is about to have a resurgence, with demand up 1000 percent compared to the same time last year.
"Ruby chocolate is perfect to use during the spring season, due to its fresh and slightly tart, berry-like taste and striking pink colour. As the home of food lovers, we like to keep our finger on the pulse when it comes to food trends, which is why we have added the No. 1 Ruby Fruits Flat Egg to our Easter collection - the future of chocolate is pink," said Will Torrent, Senior Development Chef at Waitrose.
There's a bun for everyone
With searches for ‘Hot cross buns’ and ‘Easter cakes’ up 69 percent and 230 percent over the last month, when compared to 2025, Waitrose customers already have cravings for seasonal bakery treats.
Pick from delights including the new and artisanal No.1 2 Berry Blush Hot Cross Buns, irresistible 4 Milk Chocolate & Fudge Hot Cross Buns, or regeneratively grown 4 Leckford Hot Cross Buns, made from wheat grown on the Waitrose farm in Leckford. They’re all bursting with fruits and flavour.
“This year, we are proud to launch a Hot Cross Bun made with regenerative wheat that is grown on our own farm on the Leckford Estate. Packed with sultanas and cranberries, plus a scattering of sunflower and pumpkin seeds, these buns are fantastic toasted, spread with salted butter and drizzled with our Leckford Honey," said Abby Catmull, Seasonal Bakery Product Developer at Waitrose.
Buttery Bakes
Tuck into a selection of cakes, bakes, and bites that are inspired by spring flavours, including Mini Daisy Cakes in the No.1 Spring Afternoon Tea Selection and Buttercream Bunny Mini Cupcakes for that perfect afternoon break.
The showstopping No.1 Millionaire's Panettone Egg is one in a million. Rippled with caramel sauce and dark chocolate, and speckled with white and blonde chocolate, it’s made for tearing (and devouring to the last crumb). Crafted in Italy, it takes over 40 hours to produce and has used the same mother dough since 1964 to give it that ooh-so-light, fluffy texture.
The roast of all roasts
Nothing says ‘spring’ like a Sunday Roast with all the sides and trimmings. Choose from classic joints of either Beef or Lamb, knowing that it’s always British and higher welfare at Waitrose.
Customers can pick from pre-packed joints or choose the right cut for them from the Waitrose meat counter, where a Waitrose Specialist will be able to offer recipe inspiration and cooking times.
Dishpatch the love this spring
For both Mother's Day and Easter this year, the Dishpatch collection offers customers an effortless way to celebrate. Whether it's hosting a family with one of our four-person feasts, treating your loved one to a favourite restaurant dinner, or sending a gift from afar, do it with the help of the UK's best chefs.
Alongside a curated selection of the core finish-at-home menus, hampers, and letterbox gifts, the Mother's Day collection also includes four special limited-edition products. The Easter Collection offers customers an effortless way to dine well over Easter weekend.
