UK | M&S has partnered with Suffolk-based Home Farm Nacton, on the historic Orwell Park Estate, to bring customers across the UK a new variety of celebration potatoes for the festive season.
Available in over 200 M&S stores, celebration potatoes have a distinctive skin pattern and buttery golden flesh, delivering a rich, nutty flavour perfect for roasting, boiling or salads.
Home Farm Nacton grows 26 different types of produce, including celebration potatoes, and has a core team of 35 workers that more than doubles during peak seasons.
The farm spans 1,170 hectares on the north bank of Suffolk’s Orwell estuary, and the sandy soil, milder winters, and sea breeze create ideal growing conditions for delivering the best flavour and texture.
Celebration potatoes are grown exclusively for M&S and are part of its ‘Our Latest Discovery’ range, bringing unique produce varieties, sourced by expert agronomists from around the world, to customers.
"Celebration potatoes are a unique variety that brings a real wow factor to the table. We’re incredibly proud to be partnering with M&S to encourage customers to give them a try. Not only do they have a distinctive look but a truly fantastic taste,” said Andrew Francis, Managing Director of Home Farm Nacton.
“Sustainability is key to everything we do on the farm, including using science and learning to help manage our soils and water. It allows us to produce the best possible crops, but also enhances the land for future generations to come. Our ethos is very similar to M&S’ and we can’t wait to see our products on the shelves."
As part of M&S’ Plan A for Farming 2030, Home Farm Nacton plays a vital role in advancing sustainable agriculture. A key pillar of this strategy is the Farming for the Future programme, which brings together 200 farmers and growers across the UK to embed sustainability at the heart of farming practices.
“At M&S, we’re known for innovation and the Our Latest Discovery range is all about bringing our customers the best new varieties,” said Harry Wilder, Senior Agronomist at M&S.
“Andrew and the team share our same relentless focus on the highest quality produce, and it’s brilliant to bring something new to the shelves, just in time for the festive season. So, if you’re looking to refresh your roast or spruce up your salad, give our new celebration potatoes a try.”
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