USA | Kraft Mac & Cheese is giving fans something to talk about at the Thanksgiving table this year with Apple Pie-flavoured Kraft Mac & Cheese.
Mac & cheese and apple pie are two of the most iconic Thanksgiving dishes, and this year, Kraft Mac & Cheese has combined the two holiday classics into one shockingly delicious and unforgettable dish for a limited time only.
To announce the new flavour, Kraft Mac & Cheese has teamed up with the ultimate pie guy, Jason Biggs, in a partnership that’s just as unexpected as the flavour pairing.
For the partnership, Biggs leaned into his legendary pie persona to help bring the new Kraft Mac & Cheese Apple Pie flavour to life with self-aware humour and a slice of nostalgia. He embodied the unexpected, conversation-starting flavour, proving that some pairings are just meant to be.
Sweet and savoury combinations have remained a consistent flavour trend, and classics like apple and cheese continue to captivate America. More specifically, consumers have a long history of topping their apple pie with cheddar cheese.
Kraft Mac & Cheese Apple Pie flavour has satisfied this craving in a new way by marrying the familiar creaminess of Kraft Mac & Cheese with the cinnamon and tart green apple notes of apple pie for a flavour that feels both familiar and adventurous.
"This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavour pairing," said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company.
"The new Apple Pie flavour rounds out our flavour innovations for 2025 with its nostalgic blend of classic Thanksgiving dishes and bold flavour, marking the beginning of more shockingly delicious innovations to come from the brand.”
Launching ahead of Friendsgiving and Thanksgiving celebrations, Kraft Mac & Cheese Apple Pie flavour is a limited-time offer designed to celebrate daring flavour exploration just in time for the biggest dining holiday of the year.
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