UK | Waitrose has become the first supermarket to introduce free-range cream across some of its own-label range.
The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production. The range of free-range cream will cover single, double, whipping, and extra-thick across Waitrose Essentials and Waitrose's brand.
“Having successfully launched free-range milk a couple of years ago, we knew that we could and should challenge ourselves to expand the offering to free-range cream. We’re proud to be the first supermarket to make it happen and hope others will follow suit,” said Rachel Aldridge, Waitrose's Dairy Buyer.
“All cows that supply our label fresh milk are free-range. Two years ago, we improved our already-high animal welfare commitment by pledging that all our dairy cattle would spend at least 183 days a year grazing outside.”
Aldridge said that the farmers leave their gates open throughout spring and summer to allow the dairy cows to go outside or, if they prefer, stay inside.
Five percent of UK dairy herds have been estimated to be kept in housed systems all year round; however, more people are now aware that having access to the outside is critical to the well-being of the cows.
“At Waitrose, we’re consistently challenging ourselves and pushing the boundaries of animal welfare across our ranges. By working with our dairy farmers and suppliers to introduce free-range cream, we can provide customers with the best products and continued higher animal welfare standards,” said Jake Pickering, Waitrose Senior Agriculture Manager.
The products are now on shelves.
