UK | Waitrose has come together with Disney+ to launch a bold, limited-edition '80s Rivals' range this April.
Inspired by the iconic tastes of the 1980s, the collection reimagines the decade's most talked-about flavours as playful 'rivals' in a vibrant, decadent celebration of pure nostalgia.
Research has shown that nostalgia is a powerful influence on what we eat. In today’s fast-paced, tech-driven world, many are turning to foods that remind them of simpler times, seeking comfort and a sense of familiarity in flavours from decades past.
From dinner party classics to indulgent crisps, nostalgic puds and sunshine-ready spritzes, the range invites loyal fans of the iconic decade to relive the magic whilst giving a new generation the chance to discover the joy of maximalist food.
"We are absolutely thrilled to join forces with Disney+ on the launch of 'Rivals' season two, working closely with Disney Advertising and production to connect directly with food lovers in one of their first brand integration moments for a scripted UK Hulu Original,” said Nathan Ansell, Chief Customer Officer at Waitrose.
“This natural integration transports viewers into the 80s world of Rutshire, with an authentic Waitrose store and branding featuring in a key scene. To take it one step further, we are extending this experience for our customers by launching our 'Noshtalgia' product range, bringing back the 80s power lunch, in-store from the 27th of April.”
The Sandwich Showdown
At the heart of the range lies a nostalgic nod to the kind of indulgent fillings that once dominated 80s buffets and power lunch plates. The Scotch Egg Sandwich layers seasoned egg mayonnaise with crumbled Scotch egg, a sweet hit of chilli jam and fresh spinach, all tucked into hearty 8-grain bread. It’s bold, unapologetic and shamelessly satisfying.
Going head-to-head is the Thousand Island Prawn Sandwich, a take on a true icon features plump, succulent prawns and a rich, tangy thousand island sauce, made with a delicate blend of spices and gherkins. It’s a scandalously good twist on a retro classic that defined the decade.
The Crisp Clash
Snacks also get the deluxe dinner party treatment, with two iconic 80s flavours reimagined as hand-cooked crisps. The Steak Diane Handcooked Crisps are irresistibly moreish and full of throwback flavour, made in the heart of the English countryside using only the finest British potatoes. Hand-cooked in sunflower oil and tumbled with premium seasonings, they're so good you won't want to share.
Their red-hot rival, Bloody Mary Prawn Cocktail Flavoured Handcooked Crisps, are crunchy with a kick, dialling up the drama with a decadent, spicy take on the favourite retro crisp.
The Pudding Face-Off
Last but certainly not least, dessert is pure nostalgia with two ice creams made with British milk for an extra layer of quality and creaminess.
Rhubarb & Custard Dairy Ice Cream, combining creamy custard ice cream with a tangy rhubarb ripple for a spoonful that tastes like childhood in the 80s.
Competing for top billing is Peach Melba Dairy Ice Cream, a sensational summer fling with a smooth hero at the centre. Creamy peach ice cream, lush peach pieces and tangy raspberry ripple come together in a dreamy treat that’s bound to melt your heart.
The Summer Spritz Rivalry
For those looking to raise a glass, Waitrose is also bringing two flamboyant flavours into the spotlight: bold, playful and unmistakably 80s.
The Peach Melba Spritz is a delicious blend of juicy peach and ripe raspberry, lifted with sparkling crisp bubbles for a beautifully balanced summer spritz. Made with white wine and natural fruit juices, the peach and raspberry flavours create a pale pink hue.
Meanwhile, the Spicy Pineapple Daiquiri offers a tropical throwback, with ripe pineapple and a gentle chilli heat that builds through each sip.
Completing the collection is the limited-edition Indulgence tote. Made from recycled bottles and weight-tested to 10kg, the reusable bag is designed for customers stocking up on their favourite flavour rivalries. Practical yet playful, it's perfect for carrying everything from Steak Diane crisps to tubs of Peach Melba ice cream.
More Than Nostalgia
The range reflects a continued focus on championing great food with personality; celebrating flavour, sparking conversation and giving customers something new to talk about. By spotlighting iconic 80s dishes in unexpected formats, it invites food lovers to relive the decade's drama, one rivalry at a time.
"The 80s are back with a fresh twist, and we can only apologise that we didn’t launch these decades ago. We’re coming together with Disney+ to celebrate the new season of “Rivals” and deliver the iconic flavours customers crave, reimagined for today,” said Maddy Wilson, Director of Own Brand at Waitrose.
“The fun and drama lie in the choice - now you can settle your own debate, whether it's Steak Diane vs Bloody Mary, or Scotch Egg vs Prawn Cocktail. It's a celebration of pure joy and food that will give every food lover something to talk about."
Whether it’s Steak Diane vs Bloody Mary, Rhubarb & Custard vs Peach Melba, or Scotch Egg vs Prawn Cocktail, this is retro done the Waitrose way: high quality, full of flavour and made for sharing and debating.
