USA | Walmart has doubled down on one of the fastest-growing trends in food: fresh, functional fermentation.
Leading that momentum is Cleveland Kitchen, launching four products. The expansion reflects a broader shift in how consumers are eating, seeking foods that deliver bold flavour with real benefits.
"At Cleveland Kitchen, we've always believed food should taste good and do more," said Drew Anderson, Co-Founder and CEO.
"Walmart's investment in fermented foods reflects what consumers want today: food that's both delicious and functional."
A Category on the Rise, Driven by Flavour and Function
As interest in gut health continues to grow, fermented foods are rapidly moving from niche to mainstream. But today's consumer isn't just looking for function; they also expect flavour, freshness, and convenience.
Cleveland Kitchen has helped lead that shift by making fermented foods more accessible through fresh, refrigerated products made with live, gut-friendly cultures. These foods support digestive health and overall wellness while delivering the craveable flavours consumers seek.
Walmart's expanded investment in the category signals a turning point, bringing these products to more households and cementing fermentation as a staple in the modern grocery basket.
A Fresh Take on Summer Classics
Just in time for grilling season, Cleveland Kitchen's newest products reimagine classic cookout favourites with a modern, gut-healthy twist:
- Classic Coleslaw: A crisp, vinegar-based, lightly fermented take on a backyard staple, no mayo required
- Korean Coleslaw: A bold, Korean-inspired slaw featuring gochugaru chilli and a functional probiotic strain studied for gut and skin health
- Hot Honey Jalapeños: Heat with a hint of sweet, perfect for burgers, hot dogs, tacos, pizza, and so much more
- Pickled Red Onions: A tangy, lightly fermented topping that adds bright flavour and crunch to burgers, tacos, and summer sides
From toppings to sides, each product is designed to elevate everyday meals with vibrant flavour, satisfying crunch, and gut-friendly benefits. All four products are now available in more than 500 Walmart stores, located in the refrigerated produce section.
Cleveland Kitchen's newest products are now available in more than 500 Walmart stores in the refrigerated produce section.
