USA | YUMBO, the high-protein, premium sausage stick brand known as "meat for real meatheads", has announced significant retail expansion and the launch of its newest flavour: Ginger Teriyaki.
Charlie Kuoni, Senior Brand Manager for Old Wisconsin and YUMBO, said that with Ginger Teriyaki, the brand hoped to excite its fans' palates with a unique spin on one of the top-selling flavours in the meat snack category.
As eight in ten Americans prioritise protein at least once a day, YUMBO aims to entice new audiences with bold, intriguing flavours that bridge from meal to meal.
The new Ginger Teriyaki variety is crafted with premium cuts of pork and beef, and delightfully aromatic ginger balanced with tangy teriyaki flavour for a zesty umami snacking experience.
Each premium sausage stick is gluten-free, features 11g protein per serving, and contains no fillers, no added MSG and zero trans fat. Ginger Teriyaki has joined YUMBO's lineup of individually wrapped meat sticks, which includes:
- Original YUMBO: A premium blend of beef and pork, slow-smoked to perfection.
- Turkey YUMBO: Offering hardwood-smoked and savoury turkey flavour
- Hot & Spicy YUMBO: Packed with serrano, jalapeño and red peppers for serious heat
- Honey Brown Sugar Turkey YUMBO: A sweet and savoury premium turkey option
"The velocity of YUMBO, from our new Ginger Teriyaki flavour to our multipack offerings and expanding retail partnerships, has been tremendous," said James Buddig, Senior VP of C-Store, Food Service and Channels, Carl Buddig and Company and a fourth-generation member of the Buddig family.
"Today's consumers are looking for bigger, better-tasting meat sticks that don't sacrifice quality, and our sales growth proves we are filling that gap."
Consumers can now find YUMBO at major convenience stores and traditional grocery and retail outlets, including 7-Eleven, Wawa, Circle K, Speedway, Maverik, Walmart, Meijer, ShopRite and Piggly Wiggly, as well as online on Amazon.
Visitors will have an opportunity to taste the new variety, along with the full product assortment, during its official debut at the Sweet & Snacks Expo, to be held in Las Vegas next week.
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