UK | Science and nutrition company ZOE will launch a first-to-market daily whole food supplement exclusively in Waitrose stores this July.
ZOE’s Daily30+ is a savoury mix of seeds, herbs, nuts, legumes and functional mushrooms, formulated to provide the diversity of over 30 plants and introduce over 35 different types of fibre in just one scoop.
Waitrose will be stocking a 7-day pack and a single-serve pack of Daily30+. The single-serve pack will also be available in the ‘snack’ category of the Food to Go meal deal, which offers a main, snack, and drink for just £5—perfect for adding to one of the salads available in the deal.
The whole-food supplement Daily30+ is nutritious and incredibly convenient. It can be easily incorporated into daily meals. This partnership is also part of Waitrose's broader health ambition to make it easier for customers to make healthy choices while still enjoying great-tasting food.
“We are excited to say hello to ZOE in Waitrose, starting with this exclusive product launch. Our partnership enables us to tap into ZOE’s expertise, which is led by science, and help our customers make more conscious choices,” said Charlotte Di Cello, Waitrose Commercial Director.
“I’ve found it simple to include Daily30+ in my diet, whether sprinkled over a salad, scrambled eggs, or even the kids' favourite spaghetti bolognese. I’m looking forward to seeing how our customers use it and, like me, feel the benefits of eating more plants.
Through the partnership with Waitrose, ZOE Daily30+ is excited to help customers level up their lunches and enjoy delicious, healthy meals even on the go. Daily30+ packs more than 30 plants, and our clinical trial proves that it benefits energy, digestion, constipation, sleep and mood.
