Essano has launched Australasia’s first 100 percent recycled shampoo and conditioner bottles. Created right here in New Zealand with Alto Limited, the new bottles are made from rPET which is 100 percent pre-used, recycled material, that is also 100 percent recyclable. The plant-based shampoo and conditioner formulas will remain the same. Containing 25 percent less plastic per bottle than the average haircare product, the new amber bottle is doing its bit for our planet by removing 14 tonnes of plastic from the environment every year. Other new features have also been added to the bottle including a ‘Hair to Help’ scale, designed to help you quickly identify which product is best suited to your hair type aa well as a pink lid which has been added to the conditioner bottle to help make the distinction between bottles.