Cottonsoft has launched a new toilet tissue range, EarthSmart, proudly manufactured in NZ from 100% recycled paper. EarthSmart takes unwanted office paper that would otherwise go to landfill and recycle it into toilet tissue – to be smart for consumers and smart for the planet. EarthSmart is committed to improving the local NZ environment for the native birds, inspired by mascot ‘Mac the Morepork’, through sponsorship of the EarthSmart Wetland restoration project in partnership with Horizons council and Three Peaks Honey. The EarthSmart toilet tissue also has a recycled and recyclable cardboard core as well as its packaging being recyclable. It is soft and absorbent and not bleached with chlorine during the recycling process. It has no added dyes or fragrances and is both environmentally friendly and sustainable.