A Conscious Choice

TOM Organic

TOM Organic period care is presented as a conscious choice for anyone with a period, now available in New Zealand.

TOM Organic believes that the smallest daily decisions can have the greatest impact. What individuals put inside and against their bodies is one such choice, and that's why TOM Organic is the only period care brand in New Zealand to offer the broadest possible range of disposable and reusable options.

With TOM Organic, consumers are free to pick whatever suits them best on any given day of their cycle, from tampons, pads, and liners to absorbent, leak-free period underwear and a period cup with its stylish microwave steriliser (the first of its kind in Australasia). 

And the choices individuals make for their bodies each day of their cycle can also impact the planet. Organic cotton breaks down and decomposes faster than the materials in many traditional period products. 

It's free from chemical bleach, soft, and breathable so that people with periods can consciously choose what feels right for the planet while still feeling confident they're getting the period protection they need.

Elizabeth Bromley, Registered Nurse, nutritionist, herbalist, and managing director of the period health clinic, Hekate, knows all about navigating the highs and lows of menstrual cycles.

"Using a range of menstrual products, including period undies and menstrual cups, can be a powerful way to reconnect with our bodies and build a stronger understanding of our menstrual health," said Bromley.

"It's important to recognise that menstrual flow varies from person to person and can change over time, including the amount of blood loss during a period. While it's common, paying attention to changes in menstrual blood loss of 30 to 40 millilitres per cycle is a good idea."

Bromley continued sharing that by tuning into the body and noticing changes in flow and moods. Individuals can better understand their menstrual health and make informed, conscious decisions about supporting it and which tools are available. 

Bromley emphasised that if things didn't feel or seem right, or if individuals were experiencing pain that didn't get better with pain relief, or people were losing more than 80 millilitres per cycle, chatting to their GP or period health clinic was a significant first step.

Already loved across Australia, TOM Organic first launched in 2022, offering a product to suit every cycle across every stage of life, from those starting out with their periods to those coming to the end of menstruation.

Its comprehensive, recyclable cardboard-packaged range is now found throughout New Zealand across Countdown, New World, and Pak'n Save stores, as well as in Chemist Warehouse.