Aimee Cutajar, Head of Marketing at Krispy Kreme in Australia and New Zealand, joined the iconic and renowned doughnut enterprise for its rich heritage and passion to stay relevant due to its fun and youthful personality that has continued to attract a loyal mass following.
“It’s a dream to work for such an iconic consumer brand and share the joy with Kiwis,” said Cutajar.
One of the ways Krispy Kreme caters to the evolving needs of its customers is by introducing exciting new flavours and collaborations. Its most recent launch of the limited edition Krispy Kreme and Cookie Time flavours, The Milk & Cookie Time doughnut, and The Choc Caramel Cookie Time are excellent examples.
The Milk & Cookie Time doughnut combines the classic milk and cookie combination with a Krispy Kreme Original Glazed Doughnut, dipped in white truffle icing and dunked in a mix of chocolate chip cookie chunks.
The Choc Caramel Cookie Time is a shell-shaped doughnut dipped in smooth choc, filled with a sticky caramel filling, sprinkled with chocolate chip cookie crumbs and finished with a bite-size chocolate chip cookie.
Aimee Cutajar
The two limited edition flavours are available in-store, online, and at select BP Connect and Countdown Supermarkets from Wednesday, 26 July.
This innovation was inspired by Cookie Time’s longstanding relationship and reputation as a much-loved New Zealand brand, similar to Krispy Kreme.
“Cookie Time inspires joy and celebration among loved ones. We knew Kiwis would get behind a local collab that brings together two delicious sweet treats.”
Cutajar continued that nostalgia-based products were a big trend consumers leaned towards across all retail categories over the last few years. Last year, Krispy Kreme released a limited edition Pascall Pineapple Lumps flavour, and earlier this year, the Lotus Biscoff flavour was brought back, both of which were incredibly popular with New Zealanders nationwide.
“Kiwis are looking for collaborations which tap into their favourite treats while bringing a fresh and new flavour to try.”
Krispy Kreme anticipates that the Cookie Time collaboration will gain the same reaction, with Kiwi consumers looking to be transported to their sweetest memories through their food choices.
We’re hoping Kiwis will share these cookie-flavoured doughnuts with their friends and family allowing them to reminisce on those ‘good old days’.
“We’re hoping Kiwis will share these cookie-flavoured doughnuts with their friends and family allowing them to reminisce on those ‘good old days’.”
When developing a new flavour innovation, Krispy Kreme relies on its talented research and development team, who are tuned in with consumer trends and develop numerous concept flavour profiles and combinations before beginning to create and test.
With the Cookie Time collaboration, the two companies worked together closely to make sure that they had all the elements of the cookies that Kiwis love, from the generous chocolate chip cookie chunks on the Milk & Choc Cookie Time doughnut to the fresh bite-sized cookie that tops the Choc Caramel Cookie Cookie Time doughnut.
Cutajar said that Krispy Kreme takes incredible pride in its freshly made and hand-crafted doughnuts, from filling, dipping, and dunking.
“We always ensure our doughnuts are made to the highest quality, and we work exceptionally hard to ensure we deliver the same premium Krispy Kreme experience wherever you find us.”
Cutajar said of her own personal favourite doughnut that it was hard to top Original Glazed, especially when served fresh and hot off the doughnut line.
