The Warehouse has expanded its fresh fruit and vegetable trial to five stores and three new regions.
Manukau, Te Rapa (Hamilton), Fraser Cove (Tauranga), Eastgate (Christchurch) and Dunedin South have been added to the list of The Warehouse stores stocking a range of fresh fruit and vegetables, joining Whangārei, Westgate (Auckland), Lyall Bay (Wellington), Riccarton, Timaru, and Invercargill, which have been piloting fresh items since February 2023.
Nick Grayston, CEO of The Warehouse Group, said that the Warehouse had had a very strong response from customers since it launched fresh fruit and vegetables in our initial six stores.
“Items that are locally grown and of great value are important to our customers right now, and this expansion doubles our fresh offer across The Warehouse,” said Grayston.
He continued that grocery was an area The Warehouse was working hard in. However, the lack of access to wholesale supply at fair cost prices remained the company’s most significant barrier to doing more.
“The supermarket duopoly is very comfortable with the status quo. We’re not, and we’ll continue to push to make groceries more affordable for Kiwi families.”
Grayston said that The Warehouse knew that every dollar counted, so expanding its fresh fruit and vegetable offering into more stores was another essential step for the business.
The range is reviewed weekly based on seasonal availability, and currently, The Warehouse sells carrots, onions, potatoes, apples, bananas, lemons, golden kiwifruit, mandarins, avocadoes, and garlic.
