Upfield Australia (Sales) Pty Ltd is delighted to announce the appointment of Pavé Ltd as its sales and distribution partner in New Zealand, effective 22nd May 2023. Pavé will assume responsibility for Upfield’s plant-based products across the Grocery, Convenience, Food Service, andHoReCa channels, including its leading Flora and Flora Pro-Activ spreads.
The move follows a thorough process to assess several potential partners, explained Upfield’s Country Director and General Manager, Julia Strain.
“We undertook a thorough process to find the right partner for the next phase of Upfield’s journey in New Zealand, and we are pleased to announce Pavé as the successful candidate,” said Strain.
Strain elaborated that Pavé had a passionate and experienced team in New Zealand who could leverage impressive technology platforms and have team capabilities and a mindset to enable Upfield’s future of plant-based growth.
Pavé is proud to be chosen as the representative for Upfield’s portfolio of much-loved brands and is excited about the opportunities ahead. Pavé believes that its deep trade relationships, advanced technology and in-depth analytics will allow them to leverage key growth drivers.
“It’s a great privilege to represent Upfield, the world's largest plant-based consumer product company,” commented Managing Director Chris Wong.
“In addition to their heritage dating back to 1871, they have an advanced research and development program to deliver ongoing innovation. The appointment of Pavé by a company of this quality is a good validation of our proprietary factory-to-shelf sales and distribution platform for Australasia.”
