Griffin’s Snacks has appointed Allison Yorston as marketing director following an executive search conducted by SEQEL Partners.
Griffin’s Snacks, an Intersnack ANZ company, is New Zealand's number one snack foods company. The business manufactures biscuits and snacks in New Zealand where it is the market leader in its core categories with a wide portfolio of strong iconic brands.
Yorston is a seasoned FMCG marketer with proven experience across Australia and New Zealand within highly branded organisations of scale. She is the chief marketing officer ANZ of Frucor Suntory, a trans-Tasman beverage company with NZD 600m in revenues.
Leading a team of 40, she has optimised the brand, shopper, insights, PMO and media functions across a range of iconic brands including V Energy, Pepsi, Just Juice and Up & Go.
Yorston joined Frucor Suntory in 2018 and progressed through increasingly senior marketing mandates, including head of juice marketing and marketing director for various product portfolios.
Her prior career was spent in large brand and marketing roles with Vodafone NZ, Fonterra Brands and Sanitarium ANZ after relocating to New Zealand from Australia, where she gained core marketing skills within the multinationals Unilever and Arnott’s.
Yorston holds a Bachelor of Commerce in marketing and finance from the University of New South Wales and will commence with Griffin’s Snacks in April.
