Nelson Tasman milk company Aunt Jean’s Dairy has won gold for its packaging at the Transform Awards Asia-Pacific in Hong Kong. The packaging, featuring a cow illustration on its one-litre glass bottles, represented New Zealand on the world stage and won gold in the ‘best use of packaging’ category.
Winning gold was a huge achievement considering the small start-up Aunt Jean’s Dairy brand was competing with work from global agency Creative Capital who do work for some of the world's biggest brands (Versace, Lancome, P&G, Dom Perignon, Saint James).
The Aunt Jean’s packaging is designed by Auckland-based Voice Brand Agency. Voice was the only New Zealand agency and one of only two in Australasia shortlisted in the awards. The awards are open to 18 countries in the Asia-Pacific region including Australia, China, Japan and South Korea.
Aunt Jean’s Dairy founder Julian Raine is thrilled that the brand has been recognised in this way. “We’re delighted to have achieved this result for our emerging brand,” says Raine. “Launching a new product in the fast-moving consumer goods space is no mean feat and we have been fortunate to partner with a talented, world-class branding company who have gone the extra mile for us.”
“Customers are responding really well to the packaging and the feedback we’ve had is that it resonates with them and evokes their sense of nostalgia for milk in glass bottles, which is exactly what we were hoping for.”
The Aunt Jean’s Dairy brand and packaging was developed with the support of O-I New Zealand. O-I New Zealand supply Aunt Jean’s Dairy with its glass bottles and is New Zealand’s only glass bottle and jar manufacturer. “This is a great result to add to our collaboration with Aunt Jean’s Dairy,” said O-I New Zealand’s ANZ Regional Development Manager Bayard Sinnema. “O-I New Zealand is proud to be supporting a brand that is reintroducing glass into the dairy segment."