The team at Nice & Natural like simple. That's why they call the bars they make, what they actually are. Nice & Natural. Their products are the perfect addition to any school or work lunchbox. Inspired by nature, the range has no added artificial colours or flavours.
“We believe that when you’re on the go, you need convenient and great tasting snacks to give you the right fuel to get the most out of your day,” said Alice Green, Nice & Natural brand manager.
“We’re seeing strong growth in Baked Bars*. These are a quick and tasty snack for on-the-go.”
Recently the brand launched its new Nice & Natural Baked Oat Bars which have a home compostable film and recyclable cardboard tray, and no individual wrappers for a litter-free lunchbox!
“We recognised the need to develop a product that has less packaging waste** as there is a growing awareness about the impact of packaging on the environment. None of the packaging for this product needs to go to landfill. Less waste in landfill is better for the planet.”
The team are also excited to launch this product into the popular baked bar category, which is a new segment for Nice & Natural. These delicious bars contain real ingredients like wholegrain oats, dark choc chips, fruit and butter, which are batch-mixed and baked to perfection.
Nice & Natural products have no artificial colours or flavours, and ingredients that are inspired by nature. In many of its bars, real chocolate is used which makes them taste delicious.
“You will also find wholegrain oats in many of our oat-based bars, which are a great source of fibre. In 2018 we reduced the amount of sugar in our Nice & Natural Roasted Nut Bar range and now most bars have less than six grams of sugar per serve.”
With many schools, daycares, and kindergartens now asking for kids to have no litter in their lunchboxes as part of reducing waste, Nice & Natural have identified the need to cater to consumers looking for products that have lest packaging waste, and alternative packaging solutions. With its new Nice & Natural Baked Oat Bars having no individual wrappers, it makes it easier to have a litter-free lunchbox.
“At Nice & Natural we have taken the first step towards more sustainable packaging solutions, however, we recognise that there is still much more work to do. We’re excited about the journey we’re on to make our packaging recyclable, reusable, compostable or biodegradable by 2025 or earlier. Our team are working hard to provide more sustainable solutions that suit our busy on the go lifestyles. As we find improvements these are being rolled out to our consumers. We are serious about doing our bit and we look forward to sharing more soon. Watch this space!”
For more information contact 0800 426 423 or visit www.niceandnatural.co.nz.
*IRI NZ Grocery MAT to 03/01/21.
**60 percent less packaging when compared to Nice & Natural Roasted Nut Bar 192g.