Phoenix Organics has given Sustainable Coastlines a boost to aid with removing litter and restoring New Zealand’s waterways. The drinks company took to an Auckland beach and reserve on October 26, collecting litter, while parent companies The Better Drinks Co. and Asahi Beverages have signed an additional three-year gold sponsorship with the charity.
Sustainable Coastlines has removed over 1.7 million kilograms of litter from New Zealand shores. The charity was founded in 2009 and has worked with Phoenix Organics since 2014.
“We know it’s important to our people, customers, and consumers to do what we can to reduce the impacts of climate change, use more sustainable packaging, aid the circular economy, and encourage the recycling of our products. That’s why we’re proud to be renewing and extending our partnership with Sustainable Coastlines. We’re also grateful for access to their resources to educate and inform our people on how we can individually do more to support the planet,” said Andrew Campbell, CEO of Asahi Beverages NZ.
"Sustainable Coastlines exists to reduce ocean litter together, and this mahi is made possible thanks to epic sponsors like Phoenix Organics. They've been with us from the beginning, and thanks to their support, we enable events across Aotearoa, through delivery and in celebration. We call it the ‘high-five’ effect. When people are buzzing with feel-good energy after a hard day's mahi out on the coast, we like to celebrate over a cold Phoenix Organics drink. Phoenix Organics is a treat for our volunteers, and we're delighted to continue this partnership to reduce coastal litter well into the future,” said Josh Borthwick, CEO of Sustainable Coastlines.
Asahi Beverages is utilising the DIY rubbish collection kits from Sustainable Coastlines, providing access for every staff member so they can get out with friends and family to do their bit for the environment - something the people have asked for.
Phoenix Organics (and the wider Asahi Beverages business) is also a member of the plastic packaging forum and recently supported a pilot Plastics NZ project that saw three tonnes of lids collected across Hawkes Bay schools in ten weeks.
“While the packaging on our products encourages consumers to recycle them, it’s clear from the work Sustainable Coastlines is doing, and our most recent beach clean-up, that we, as a company, and Kiwis in general, need to be doing more to protect our amazing environment. We hope our continued support of Sustainable Coastlines and the DIY collection kits we’re providing our people go some way towards achieving our shared ambition of a litter-free Aotearoa,” finished Campbell.
