The fan-favourite Chocolate Fish joins the Cadbury Favourites line-up for a limited time. From today, the Cadbury Favourites with Choc fish will be available in stores all around New Zealand. Will Papesch from Cadbury New Zealand have said that the quintessential chocolate treats taps into the consumer's memory of gathering around 'a parcel of fish and chips'.
"With our new Cadbury Favourites with Choc Fish, we want to give Kiwis another reason to come together, have a good yarn and share with family and friends," said Papesch.
The limited-edition sardine-tin packaging was designed by iconic Kiwi artist Glen Jones, whose art is mostly inspired by the local culture.