Up to NZD 450 million of new deals and partnerships were concluded this week at the China International Import Expo (CIIE).
More than 20 Memorandums of Understanding and supply agreements between New Zealand and Chinese companies were signed during the Trade and Investment Minister Todd McClay's visit, and over 80 New Zealand companies participated.
“China is an important market, and this event was a chance to showcase the broad range of premium, high-quality Kiwi offerings,” said McClay.
The New Zealand companies that participated represented a diverse array of sectors, including food and beverage, health care, and technology.
“This Government continues to support New Zealand exporters in the market to drive value and innovation."
The new ‘Grass-Fed’ standard is one example of this, where the Government has been working with industry to promote New Zealand’s agricultural sector to drive farmgate returns.
The visit also coincided with the world’s biggest online sales event, Double Eleven. McClay added that ecommerce and digital trade have become essential for many New Zealand exporters in China to keep up with rapidly changing consumer demands.
“The Chinese market remains vital as we work towards doubling the value of exports in 10 years.”
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