Although importing products is hugely popular in China, when it comes to buying food products online, New Zealand is often top of mind for Chinese consumers, in particular baby food and related products. New research has revealed that more than one in three Chinese consumers who have bought imported products in the past six months have purchased them from Australia or New Zealand. Sixteen percent of Chinese consumers also bought alcoholic beverages from New Zealand online. With Australia and New Zealand both having reputations for their strong focus on natural ingredients, food and drink companies could see great success by tapping into Chinese consumers’ healthy lifestyle, particularly within snacking occasions.