Coca-Cola Oceania has appointed Richard Schlasberg as the new general manager for New Zealand and the Pacific Islands.
Schlasberg has taken over from Sandhya Pillay, who has moved to Singapore to take on a Global Customer Director role, responsible for the Restaurant Brands International business in Asia and the Pacific.
He is a familiar face within the global Coca-Cola family, having worked in Denmark, Sweden and the Netherlands in various general manager and marketing director roles.
Schlasberg joined the Coca-Cola system in 2002 in Sweden as Senior Brand Manager for the Coca-Cola Trademark. He moved to Denmark in 2004 to work in various Nordic marketing functions, back to Sweden in 2010 as Franchise General Manager and then to his most recent role as Franchise General Manager for the Netherlands. He speaks four languages and has more than 15 years’ experience within the Coca-Cola system.
“I’m thrilled Richard will be joining the Oceania business, based in New Zealand. He brings significant global knowledge to the role which will allow him to both challenges the existing ways of thinking and drive exciting new plans," said Sandhya Pillay.
Schlasberg has moved to New Zealand with his wife and two sons who are all looking forward to making the most of the outdoor lifestyle.
“I can’t wait to get involved in, and learn about Kiwi and Pacific culture, and discover the unique tastes of this part of the world. Kiwis are very open to trying new beverages and it’s a very innovative, cutting-edge market. I am excited to explore this further,” said Schlasberg.