With the national launch of its new Little Island coconut milk range, Tommy & James has enrolled the sales and distribution assistance of Aucklandbased Alliance Marketing. T&J sales manager Tracey Duder said the success of the range meant the company needed more expertise and better service than could be provided internally and has moved to a new service model using Alliance Marketing.

coconut milk

“We know they can deliver the results and retailers will feel well supported,” she said. With summer at hand and some more range extensions coming, the early indications are that the service change will build on what it says is a winning product.