Running out sucks, whether it’s seeing the dreaded fuel light, waking up to a phone that wasn’t plugged in or, worst of all: your favourite coffee.
As coffee drinkers, running out of coffee is a real day-ruiner, to put it mildly.
Coffee Supreme’s latest campaign, Never Run Out, touched a nerve by speaking to every coffee drinker’s greatest fear: running out.
So, Coffee Supreme is giving away the chance to never run out, at least for the next ten years. Customers need only pick their coffee of choice and submit the details to enter the draw to win ten years’ supply of coffee.
“Besides being a fun and relatable campaign, we wanted to make good on the promise of never running out of coffee,” said Kate Kember, Coffee Supreme’s CMO.
“There’s nothing sweeter to a coffee drinker than the knowledge you never have to think about ordering coffee again. We’re delivering that gift to one lucky drinker for the next ten years.”
Kember said they had pushed hard for ‘never run out for the rest of your life’, but Warren from accounts said ten years of free coffee ought to do it.
“We think that’s still pretty awesome.”
Supreme wanted the Never Run Out campaign to stand out from the cacophony of coffee commercials and chatter and be fresh in its creative style and medium.
The brand called on legendary Kiwi animator and director Joel Kefali, who crafted each scenario from ink and paper cut and melded them together in a fluid and mesmerising style.
Even though the runout events may cause a few uncomfortable twitches, the result is a beautifully watchable piece of creative work that is ultimately resolved with ‘the solution to the problem’—Never Run Out.
*The winner will receive 500g of their chosen coffee from the competition page each fortnight for the next 10 years.
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