COTTONSOFT'S ‘give a crap’ campaign in support of Bowel Cancer New Zealand (BCNZ) has produced terrific results for the national charity. Its website traffic doubled in the first week of the campaign, as advertising to promote 20,000 specially marked CottonSoft's packs hit the nation’s TV screens. Donations to the cause via BCNZ’s site have increased by 200% since the campaign kicked off in the second week of May.
Meanwhile, many New World stores have sung the praises of the campaign to Cottonsoft’s sales representatives since the 24-packs were distributed to North and South Island stores. One dollar from each pack was donated to BCNZ. Representatives report that some supermarkets sold out in a few days, and across the country, 75% of packs were snapped up by shoppers within a week.
The $20,000 donation to BCNZ following the sales of the specially marked packs was used to support BCNZ’s activity throughout Bowel Cancer Awareness Month in June. Since 2013 Cottonsoft has been the primary sponsor of BCNZ to help raise awareness about the disease, which kills 1,200 Kiwis each year, about four times the annual road toll. Those behind this successful consumer campaign hope the combination of increasing awareness and charitable donations will help BCNZ attain its ultimate goal: the establishment of a national screening programme of the kind that exists in other OECD countries. To find out more, visit and

Photo Caption:  Cottonsoft Country Manager New Zealand, Kim Calvert presents $20,000 cheque to BCNZ chairperson Mary Bradley