Countdown is celebrating ten years of partnership with the Salvation Army. Countdown is supporting the Winter Appeal with a $100,000 donation to commemorate the achievement and encouraging customers to donate too. Donations can be made via The Foodbank Project.
"During what has been a challenging and unprecedented decade for so many reasons, Countdown and its customers have always been there to support our work. We're so grateful for the thousands of generous customers that donate every year to help us make an impact that matters," said Commissioner Mark Campbell, The Salvation Army's territorial commander.
"The Covid-19 pandemic has, unfortunately, exacerbated many social inequalities, including food insecurity. With inflation also at a more than 30-year high, we're seeing more and more Kiwis struggle to make ends meet. The food and funds donated through the Winter Appeal will provide critical support to those who need it most."
Tin is a fitting celebration, with cans of baked beans, spaghetti, soup or vegetables making their way into many food parcels.
Countdown's Food for Good Winter Appeal runs from 8 to 28 August, with the supermarket matching public donations up to $100,000.
"A decade is a long time to have been working together, and it's a partnership that our team are all immensely proud of. Whether it's rescuing food that we can't sell or picking and packing The Foodbank Project orders, it's a real highlight being able to support the Sallies and the Kiwis they help every day. Looking back over the past ten years, it's fantastic to see just how much we have been able to donate together with our customers, whose generosity is really humbling. We're hoping that Kiwis will again show how kind-hearted they are this winter by donating to our appeal," said Kiri Hannifin, Countdown's Director of Corporate Affairs, Safety and Sustainability.
