Countdown, last night won ten awards at the New Zealand Direct Marketing Association Awards including Golds for Excellence in Data Strategy for their work on both Onecard and myCountdown.

The NZ Direct Marketing Awards are the only awards that recognise clients, agencies, consultancies and suppliers who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results.

Countdown’s award-winning launch of its new Onecard loyalty programme in partnership with AA Smartfuel won a plethora of awards including Craft Gold for Excellence in Data Strategy, Industry Silver for Retail, Nexus Silver - CRM & Data Management,Channel Bronze - Best Loyalty Programme, Nexus Bronze - Customer & Market Insight as well as Nexus Bronze - Strategic Vision.

As well as awards for Onecard, Countdown was recognised for its hyper-personalised direct communication to customers via its myCountdown programme. Once again the team were awarded the Craft Gold - Excellence in Data Strategy and Channel Silver - Email Marketing along with Industry Silver - Retail and Nexus Bronze - Customer & Market Insight.

The Craft Awards praised Countdown for their industry-leading use of data to best understand their customers' behaviour, thereby providing the right insight and delivering the best-targeted communication for its customers to result in increased performance for the business.

Countdown’s Head of Loyalty and Financial Services Marketing, Ralica Andreeva said that extensive data-driven insight and analysis to guide decision making was critical for this campaign launch.

“Everything we do is supported by insight and data, and that enables us to develop a programme of marketing communications that generate high levels of engagement and reach alongside tangible business outcomes,” said Andreeva.

“We’ve worked extremely hard to use extensive customer research and analytics to ensure that the launch of our new loyalty programme Onecard, recognised the complexity of the proposed changes in a extremely competitive market that didn’t confuse or annoy our loyal customers.

“These projects always require hours of hard work as well as huge contributions from several different teams across Countdown as well as our agency support. I would like to offer a big thanks and congratulations to our own team as well as our agency partners Affinity id, Red Jelly and Mindshare."