UK | Coveris has introduced a range of fibre-based hot-to-go packs, leading the way in sustainable packaging.
These packs, designed to meet the rising demand for hot food, stand out with their unique recyclable ‘heat in pack, eat in pack’ feature, reducing waste and enhancing the consumer experience.
The UK food-to-go sector has experienced unprecedented growth. Rebounding from the COVID-19 downturn, which saw a 66 percent year-on-year sales drop during the UK's first lockdown [MealTrak], the sector saw a 20.8 percent increase in volumes last year (Kantar).
With the UK food-to-go market projected to reach £29.1bn by 2028, Coveris' new sustainable hot-to-go packs couldn't be better timing.
Driven by consumer trends towards food-to-go premiumisation, experimentation, convenience, increased missions, and a greater need for value, the hot-eat segment has presented one of the most significant opportunities for food-to-go. Retailers like Pret a Manger, Greggs, and Morrisons have all invested heavily in hot infrastructure.
Supporting these consumer trends alongside market demands for sustainability, efficiency and waste reduction, Coveris’ HEAT packs utilise an innovative fibre-composite, dual-ovenable printed board to enable hot-to-go products like pastries, wraps, potato wedges, goujons, pasta, and pizzas to be cooked in-pack, merchandised in-pack, and then eaten in-pack as a hot-hold solution.
Offering a streamlined, touch-free process in-store, the new packs deliver unparalleled convenience for both retailers and consumers.
“HEAT is a game-changer for the food-to-go sector. Providing the packaging of the future, our hot-to-go packs allow for a whole new category of products to be made available to consumers in a sustainable, convenient and added-value way,” said Paul Robertson, Food-on-the-move Sales Director.
“Enabling the food-to-go fixture to be extended beyond traditional lunchtime occasions to support increased breakfast and dinner offerings also provides endless opportunities for NPD within the category.”
In line with Coveris’ commitment to No Waste, the recyclable HEAT packs not only support waste reduction targets but also provide advanced heat retention and protection. This fully enclosed fold-up board solution has also eliminated the need for additional wrapping.
Coveris also recently launched innovative new snack packs for Rollover chicken nuggets and jalapeño cheese poppers, available at hot-food counters in convenience retail and forecourts.
