Canstar Blue’s 2023 customer satisfaction survey has revealed New Zealand’s top supermarket as voted by New Zealanders nationwide.
Foodstuffs Co-operative supermarket, New World, has secured the top spot in the Canstar Blue 2023 customer satisfaction survey.
The research, now in its 12th year, measures the satisfaction levels of Kiwis who have purchased in the last six months across various categories, including supermarkets.
Of the 2,500 New Zealanders surveyed, New World received 5-star ratings in areas like layout and presentation of the store, the freshness of produce as well as a variety of products, which New World’s Head of Marketing CX Giselle Bleakley said helped secure the supermarket the top spot of overall satisfaction.
“It’s a wonderful recognition for our teams across New Zealand who work daily to deliver a fantastic in-store experience,” said Bleakley.
Bleakley continue that being a trusted supermarket was essential to the Foodstuff Co-operative, now more than ever, as it focused on helping New Zealanders find meal inspiration and value from their weekly grocery shop.
The award has shown New World how vital consistency and the overall shopping experiences are to customers.
“Everything from the layout of the store to the accessibility of the staff and the variety of fresh and seasonal produce available, it all matters when it comes to measuring consumer satisfaction and ensuring we keep our customers coming back.”
New World’s owner-operators know their communities inside and out, making the co-operative incredibly proud to be ranked highly in such key areas.
“Whether through our Everyday Low-Price commitment, Club Deals or our budget-friendly meal planners, helping New Zealanders find value and shop smart continues to be a big priority for us going forward.”
New World is part of the 100 percent locally owned and operated co-operatives Foodstuffs, including PAK’nSAVE and Four Square supermarkets. PAK’nSAVE was awarded five stars for the value-for-money category.
