Country’s first in-house fully integrated retail activation agency launches in-house sales team with Reckitt Essential Home Business as foundation client.
Kiwi agency, HOOP, is expanding its offering to include a nationwide sales solution for grocery and retail. HOOP is the country’s first fully integrated retail activation agency, purpose-built for the realities of modern supermarket and retail trading.
Launching on the 1st of August, the agency goes live with global health and hygiene giant Reckitt Essential Home Business, the company behind Mortein and Airwick, as its foundation client.
HOOP is shaking up the traditional sales agency model with a boutique approach, offering a dedicated nationwide sales force for a limited number of carefully chosen clients.
Tailored to today’s grocery and FMCG market, the HOOP sales agency completes the company’s end-to-end retail solution, spanning outsourced sales, co-packing, logistics, POS, and in-store merchandising.
“We’re going full circle. Our clients already trust us with co-packing, logistics, and in-store merchandising - now we’re closing the loop with a sales force built for today’s data-led supermarket environment,” said Director Gavin Nixon.
“There’s a real need for this kind of focused, modern solution, especially for suppliers moving from in-house teams or looking for more boutique agency support."
The launch of HOOP sales agency completes the company’s vision for a fully integrated retail services platform - the only one of its kind in New Zealand.
More about this smarter sales model in the latest issue here
