Direct To Boot

Direct To Boot

Woolworths New Zealand has announced a new grocery pick-up service that promises to save Kiwis time by loading their groceries directly into their boot.

Direct to Boot is a free service that will roll out nationwide to selected stores in the coming months and offers the ultimate convenient pick-up option for online customers. There’s no need to get out of the car - customers simply need to pull up, let the team know they’ve arrived, and a team member will load their groceries into the boot. Direct to Boot has a minimum order requirement of $50.

Customer feedback during the trial of the service has been positive, with over 50 per cent of pick-up customers in the trial already opting to use Direct to Boot for their orders.

Woolworths New Zealand’s Director of Digital, Mark Wolfenden, said the retailer’s ambition is to offer the best possible online shopping experience in the country, significantly as it transforms from Countdown to Woolworths Supermarkets New Zealand, and Direct to Boot is another key milestone on that journey to offer great value to customers.

“We’ve been offering online shopping since 1996, and it’s essential that we keep disrupting ourselves by bringing in new, innovative options for customers,” said Wolfenden

During the Direct to Boot trial, the supermarket received fantastic feedback from some of its older customers and those with young families who all find Direct to Boot incredibly convenient for their lifestyles.

“There’s no need to get the kids out of the car and head into the store to pick up your order anymore - it’s just pull up, open the boot for our team, and you’re done! It really couldn’t be easier."

“We’re excited to start with 23 stores featuring Direct to Boot, and we have some big expansion plans. Our current ambition is to expand the service nationwide and have it live in 42 stores by February.”

Direct to Boot is the latest addition to Woolworths New Zealand’s online shopping options for customers with eLockers, MILKRUN, express 60-minute pick-up, same-day delivery, and pick-up, all also available.