JONZ (Jordan New Zealand) IMPORTS is an import exchange services and representation company specialising and introducing high-end and artisanal consumable non-perishable goods between New Zealand and Jordan. JONZ IMPORTS is New Zealand’s gateway to everything Jordanian, proudly New Zealand based and operated. JONZ IMPORTS offers an exotic range of Jordanian artisanal delicacies with its wide range of exclusive consumer goods, in particular the sweets and delicacies of Jordan’s renowned Jabri Co. Nick Graham, managing partner of JONZ, attributes the success of the Jabri range to the uniqueness of the products. “We believe that we are the only provider a premium range of Arabian delicacies,” he said.
Furthermore, storytelling is an integral part of the JONZ identity. In 1935, Subhi Jabri established what was to become the renowned catering establishment ‘Subhi Jabri & Sons Co.’ Subhi Jabri's devotion, commitment to excellence and dynamic personality ensured his success, and the restaurant was acclaimed as the best in Jordan, gaining favour with the Jordanian royal family. With this accolade, Jabri remains the country's number one to this day. Mohanad Shuraideh, Graham’s business partner, is the grandson of Subhi Jabri. Graham believes that the history of Jabri appeals to New Zealand customers as it answers the diverse offering and high standards expected from the consumer.
“We sell each product with the story,” he explained. “The history and the family association appeals to the market.”
So far JONZ has products stocked in New World and Fresh Choice stores in the South Island, Ballantynes in Christchurch and a number of boutique food stores around the country. JONZ imports Jabri’s hand-made Baklava, Baraziq (toasted sesame cookies) as well as chocolate covered dates and Mann Wassalwa (Arabian nougat).
“The Jabri product range can fit within multiple departments in supermarkets. Sweets, international, gourmet foods; it has multiple placement opportunities,” said Graham. “Like the baklava – discerning consumers find it perfect for morning tea, afternoon tea and after dinner. We only want to introduce premium Arabian products to raise the profile of Arabian food in New Zealand.”
For more information contact Nick Graham on 0210370541.