DKSH Business Unit Consumer Goods has partnered with Openway Foods Co, one of Australia’s fastest-growing better-for-you food businesses.
This partnership will bring the award-winning Table of Plenty range of rice cakes and wholesome snacks to New Zealand, landing exclusively on Woolworths shelves nationwide.
Founded in Melbourne in 2006, Table of Plenty has grown into one of Australia’s most awarded health food brands, built around its “More Plenty Please” philosophy of making wholesome eating flavourful and enjoyable.
The range spans rice cakes, snacks and probiotic foods made with real ingredients, designed for consumers who want healthier choices without compromising on taste, from busy professionals and active families to lunchbox shoppers.
“New Zealand consumers are increasingly looking for snacks that are both better for them and genuinely enjoyable, and we’re excited to bring Table of Plenty across the Tasman,” said Suzanne Morrison, Marketing Director at Openway Food Co.
“Partnering with DKSH gives us the local retail relationships and on-the-ground expertise to make launch a strong one.”
Under this agreement, DKSH will manage distribution, sales, and marketing, as well as promotional execution and support for Table of Plenty’s exclusive listing with Woolworths. This will combine Openway’s product expertise with DKSH’s established retail relationships and FMCG network in New Zealand.
David White, Vice President, Consumer Goods, Australia and New Zealand, DKSH said that DKSH is a leading growth partner for Consumer Goods businesses in New Zealand, and was proud to partner with Openway Foods Co to deliver growth for their better-for-you range.
“This partnership reflects the strength of what we offer brands looking to enter or expand in this market – the network, the local insight, and the execution to make it happen,” said White.
This partnership underscored DKSH Consumer Goods’ position as the preferred growth partner for consumer brands entering New Zealand and across Asia Pacific. Adding “Table of Plenty” to DKSH’s portfolio reflects the company’s ongoing commitment to bringing quality FMCG products to more households across the region.
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