Earthwise Has the Scoop

Introducing New Zealand’s own eco-friendly Laundry Powder scoop from Kiwi owned and operated Earthwise!

Earthwise has been on the hunt for an eco-friendly laundry scoop and found a sustainable solution on their doorstep. The innovative team at Earthwise teamed up with another local, Forbes Packaging to create a fully recyclable cardboard scoop (like the laundry powder box itself) with zero impact on the product’s footprint or consumers’ wallets. The solution, simply open your Earthwise Laundry Powder, tear away the scoop inside, fold it together and scoop away. Kiwi ingenuity at its best!

The new scoop is unique to Earthwise and has been designed using the same sustainably sourced PEFC (Programme for the Endorsement of Forest Certification) certified cardboard that is used to create their laundry boxes. No extra cardboard gets used either, it’s made from the remaining cardboard that would have been fully recycled anyway, helping to close the loop.

“Sustainability is at the heart of everything we do and reducing our environmental footprint is key to this. Without an existing eco-friendly scoop option, we had to think outside the box to develop a solution for our customers who have been asking for a scoop. Making our products more consumer friendly to use was a bonus. We’ve been overwhelmed by the response on social media, the new addition seems to be clearly resonating with consumers," said Earthwise‘s Managing Director, Jamie Peters.

Earthwise has been a step ahead on environmentally friendly packaging solutions. With packaging already recyclable, their move to bottles made from at least 75% recycled plastic was recently recognised on a global scale at the World Star Packaging Award 2021 in the Household Category.

Earthwise has pioneered eco-friendly cleaning in New Zealand for more than 50 years using plant-based biodegradable ingredients that are grey water and septic tank safe and effective, naturally. Earthwise continues to look for new ways to reduce its environmental impact. This is another example of that commitment.