Producers and consumers have the choice and ability to make significant decisions. Palm oil plantations are currently the leading cause of rainforest destruction in Malaysia and Indonesia, with the equivalent of almost 300 soccer fields being destroyed every hour (The Orangutan Project). Habitat loss is driving some of the world’s most endangered species to extinction. Grin choose to be palm oil free and have recently received the Orangutan Alliance’s seal of approval: as Certified Palm Oil Free, New Zealand’s first oral health care brand to receive such certification.

“Providing customers with natural and environmentally friendly products that not only keep their mouths in great health, but are sustainable on our planet is at the heart of what we do," said Paul Stokes, Grin marketing manager.

"Palm oil is now found in virtually every category across the supermarket and yes–this includes toothpastes! The impact of mass- produced palm oil is now widely understood and is completely unsustainable.”

"We are excited to collaborate with Grin to provide consumers natural and palm oil free choices in the oral care category. The Grin range is a great example of great product innovation that combines quality with ethical brand values," said Maria Abadilla, Chairperson of Orangutan Alliance.