New World is committed to helping New Zealanders with the rising cost of living, with the announcement of a new low and stable pricing initiative that will ensure customers have more certainty at the checkout.
The Everyday Low Price initiative was introduced in all 148 New World stores nationwide on August 15. Products included in the promotion are easy to find with bright blue ticketing both in-store and online.
"We know that getting great value out of your shop is so important to our customers, and they've been telling us it would make a huge difference if they could be more certain they were within their budget when they got to the checkout – Everyday Low Price will allow people to do just that by ensuring low, stable pricing for 100s of everyday items," said Melanie Shore, New World Mosgiel Owner.
"Everyday Low Price isn't a one-off promotion, our blue ticket is here to stay, so our shoppers can easily find great value and have more certainty on the price of their groceries every time they shop at New World."
The promotion includes a mix of hundreds of products, including branded and own-label items, as well as grocery and personal hygiene products.
"To make a meaningful difference, we wanted to be sure we were including items many of our customers eat and use almost every day. We've used customer insights from across the country to ensure we get a good balance of products, and in-time we intend to continue to expand the range of
Everyday Low Price products," said David Stewart, General Manager of Franchise at Foodstuffs North Island.
