Farro Fresh has announced today it has a conditional agreement to purchase the business assets of the Grocers Market (originally known as Mt Eden Nosh), from Receivers, and plans to reopen the site as Farro’s sixth Auckland store in the next couple of months.
Farro was opened in 2006 by co-founders James and Janene Draper in Lunn Ave and the family-owned business has 5 Auckland stores employing over 400 staff. The current Farro stores are located in Mt Wellington, Constellation Drive, Grey Lynn, Orakei and Epsom.
CEO Bryce Howard believes the Mt Eden site will be a great addition to the Farro family of stores and the new store will help the company to further support the small artisan food community in New Zealand.
“A lot of customers have contacted us about the site on Dominion Road and begged us to take it on. We were approached by the Receivers and we felt it was the right time. The site location, parking and street-level access is all very good and we feel we can deliver the full Farro offering within the current footprint.”
Farro has maintained a strong commitment to supporting over 550 small New Zealand artisan food producers over the last 12 years. It offers many small producers the opportunity to launch into New Zealand’s food retail shopping environment. Something they will continue to do at the Mt Eden store location.
“What is really exciting is, that as Farro grows, its suppliers also grow,” said Howard. “A sixth Farro store will enhance a secure environment for our small producers. It will also offer the Mt Eden community a local Farro Fresh food experience right on their doorstep.”
Howard says, Farro will help the Receivers manage the remaining stock from the previous owner. Most of the perishable goods will be donated to the food rescue charities Farro supports. Any outstanding debts to current suppliers rests with the Receivers and Liquidators.
The Farro Mt Eden store will open in the next couple of months. “It will take us a little bit of time to set it up in the Farro format, but we’re confident we will be able to accommodate our full range of high quality produce at the best market prices, that we have built our reputation on over the past 12 years. These include NZ Free Range meats and seafood, a full-service deli, wine and craft beers, extensive speciality grocery products, quick meal solutions and of course those wonderful items that tempt your taste buds that you can’t help to want to add to your basket. Farro is an experience that Aucklander’s have grown to love,” said Howard.