AUSTRALIA | The International Fresh Produce Association ANZ (IFPA ANZ) has launched its inaugural quarterly report, Fresh Matters, advancing its leadership of the fresh produce sector across Australia and New Zealand.
The IFPA Fresh Matters report represented a significant step forward in the association's thought leadership, according to IFPA Managing Director ANZ Belinda Wilson.
"It offers critical insights and actionable data derived from global IFPA research, resources and consumer sentiment studies across multiple markets. It reflects our commitment to applying global insights to support and advance the sector. It delivers meaningful value to the industry we serve,” said Wilson.
The first edition outlines the Australian findings of IFPA Global research conducted across seven countries, showing that Australian parents are actively involving children in food preparation and decision-making.
The report outlines the association's collaboration with global children’s entertainers, The Wiggles - an unprecedented national campaign to encourage children to eat more fruit and vegetables.
Industry associations and fresh produce businesses fund the “Fruit and Veggies Yummy “The campaign brings the entire Australian fresh produce sector together and harnesses the power of Australia’s most trusted family brand to create fun, positive food experiences for the next generation,” said Wilson.
Report: key findings on children's involvement with food
- 96 percent of Australian parents say their children have at least a little influence on their grocery selection
- 51 percent of Australian parents allow their children to cook with them by the age of eight
- 56 percent of Australian parents take their children grocery shopping most or all of the time
The report also features case studies from fresh produce industry innovators, including Flavorite Group, known for its "Tiny" brand of snacking capsicums and tomatoes, and Perfection Fresh Australia, known for Qukes baby cucumbers and Broccolini baby broccoli.
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