New World Broadway’s Rylan Brock has been named the Palmerston North Regional Checkout Operator of the Year.
Brock stood out from among 73 talented checkers from across the region.
He started as a part-time checkout operator at New World Broadway over two years ago and was quickly promoted to a runner, responding to checkout calls, assisting supervisors and other operators, and helping new team members adjust to their roles.
“Rylan stands out thanks to his positive attitude and infectious smile, bringing energy and enthusiasm to every shift," said Kate Goetzlof, checkout manager at New World Broadway.
"His humour, initiative, and commitment to great customer service make him a joy to work with and a real asset to the team.”
The store’s success didn’t stop there, as competitor Noah Tuthill placed fifth, and New World Broadway took home the overall top-scoring store award.
“It’s honestly a huge deal for us, and we’re just so proud of Rylan and Noah," said Store manager Liam Thompson.
"Having them win and place so well really reflects the strength of our team culture and the confidence built through training and experience - it’s a fantastic foundation for their future careers.”
Brock said his favourite part of the job was the banter and positive atmosphere within the team.
“Providing consistent service and a great customer experience is not just about scanning items as quickly as possible. It’s about leaving the customer feeling respected and positive about the interaction,” he said.
Later this year, 10 regional winners, including Brock, will be mystery-shopped by an independent customer service expert who will assess them on customer engagement, checkout efficiency, and overall customer service.
The overall Checkout Operator of the Year will be announced at the Foodstuffs North Island Excellence Awards in June 2026.
