In recent times, consumers have been looking for good value options for their families, and the freezer section is seeing good growth as shoppers see the value alternatives available in this section of the supermarket or convenience store.
People are looking for options that they know are family-friendly as they do not want to see food go to waste. Portion-controlled, free-flow products such as frozen dumplings from Leanne’s Kitchen fit this trend as consumers only use what they need and can store in the freezer.
“An ongoing trend we see is that consumers like to have takeaways. They look to save money by not spending money on expensive takeaway options. Consumers want quick and easy solutions without spending hours preparing snacks and meals,” said Graeme Laurence from Leanne’s Kitchen.
“Without question, rising costs in every part of the business are causing concerns to manufacturers. Being able to pass these costs on and still maintaining the all-important good value healthy options for shoppers is our industry's number one challenge.”
More and more people are choosing a plant-based lifestyle. However, plant-based alternative foods have a perception of being expensive and niche. Leanne’s Kitchen believes developing good quality and good value products will cater for the fast-emerging segment that wants to eat plant-based products as part of their diet.
