The Bega range of spreads, including Vegemite and Bega Peanut Butter, is now being distributed in New Zealand by Goodfood Group, along with the Bega Cream Cheese spread and macaroni and cheese product lines.
“As we were already distributors of the Bega cheese range, including Bega Stringers - a popular lunchbox favourite, and Bega Burger Slices in Food Service, we are looking forward to taking on the full Bega portfolio here in New Zealand and supplying their popular products to retailers, and ultimately consumers. It’s also a milestone year for Bega with the iconic Vegemite brand turning 100,” said Danique Faber, Chief Sales and Marketing Officer.
Along with the familiar jar, also available in gluten-free and reduced salt varieties, the Vegemite range includes a convenient ‘Squeezy’ version - perfect for younger Vegemite fans. The peanut butter range includes both smooth and crunchy versions of this ever-popular pantry staple. The macaroni and cheese product available here in New Zealand is the convenient Bega Mac, a four-pack that is great for busy households. The cream cheese range, available in the spreads section of the supermarket, includes the Original and Cheddar varieties.
“Bega is a trusted Australian brand that prides itself on quality ingredients that are created from the goodness of the land. It sits really well alongside our other consumer brands like Food Snob, Rana and Veesey.”
Goodfood Group is a full-service, multi-channel food business that recently brought together its product portfolio under the one brand.
