SUPERMARKET News agrees with the FGC that Auckland University researchers are a bunch of hypocrites. They are rightly saying that price forms a barrier to lower socio-economic consumers buying healthier food. But in its drive to make supermarket shopping a healthier experience, those same academics have called for a blanket 20% food tax on bread, milk, eggs, dairy and meat. As the FGC says, it would be one of the most regressive taxes ever proposed in New Zealand.