Secret Kiwi Kitchen is winning over Gen Z with baking mixes that are easy to use, made with clean ingredients, and full of flavour.
Gen Z may not always bake from scratch, but they care deeply about quality and brands that feel authentic. They appreciate artisan touches, beautiful packaging and real ingredients they can recognise.
Secret Kiwi Kitchen's supermarket range includes Buttermilk Pancake & Waffle, Triple Fudge Brownie, White Chocolate Blondie, and Chocolate Cake Mixes, made with premium ingredients including Dutch processed cocoa, real vanilla bean.
For the festive season, they are offering a Gingerbread Cake & Cookie Mix and Vanilla Sugar Cookie Mix, which bring back warm memories of baking with grandparents.
For Gen Z, it is about joy, creativity, and making something that feels good and tastes even better.
More from Secret Kiwi Kitchen here, and explore the latest Generation Z trends and influences here
