The Horleys brand, first established in New Zealand over 40 years ago, was recently purchased off NNL by Hansells Masterton Limited.
“The acquisition of both the Horleys and Covet Brands is an exciting move to own our own brands of which many are produced in Masterton at the Hansells factory,” commented Executive Chairman of Hansells, Alan Stewart.
Horleys has a diverse range of products including protein bars and drinks, protein powders and hydration products sold across many markets covering mainstream stores (Supermarkets, Oil channel and Pharmacy) and also in specialist stores (Gyms and online distributors) as well as many export customers.
The Horleys team have always shared a love of health, fitness, and sport. Since its foundation in New Zealand over 40 years ago, it has complemented that passion with expert knowledge on performance nutrition, resulting in today’s range of highly effective supplements which proudly carry the Horleys name.
Horleys specialise in sports nutrition and dietary supplements and are committed to providing specialised, quality products that give its customers a physical advantage, whatever their goals might be.The brand is proud to manufacture its products to exacting global standards, and its commitment to these high standards and ethics set us apart. Horleys is “Intelligent Nutrition” so each insight is backed by robust science and user insights.
The Horleys customer is anybody who considers their health and well-being through Intelligent Nutrition. The brand has products across the board for the person who wants a snack which is low in carbs, low in sugar, or the person who is actively trying to slim down, to the person who is committing to intensive training for the next big body building championship, or the athlete who needs to rehydrate. Horleys understands that every customer’s physical needs and lifestyle are unique so the Horleys range of products cater for diverse usage occasions, goals, and budgets.
“It is truly an exciting opportunity to be working with such awesome products that represent innovation and integrity and of which are trusted by our customers,” said Horleys Brand Manager Paula Bowden.
Customers are looking for Honesty. Horleys is a Trusted Brand with longevity, is reputable and reliable with a great range of tasty nutritional products. It is New Zealand owned and operated with a diverse product range and actively partners with its customers to understand how they use them.
Health and wellbeing is a growing category and large areas in the supermarkets are being created to cater to this. Horleys is aware of the need to innovate and to contribute to meet customers’ growing expectations.
Horleys Sculpt Marine Collagen with Peptan is a new addition to the range. Collagen is the key structural protein that ensures the cohesion, elasticity, and regeneration of all our connective tissues including hair, skin and nails, tendons, and ligaments. As we grow older the collagen matrix that provides skin its firmness starts to break down and we develop fine lines and wrinkles. Beautiful skin needs a healthy foundation on the inside and this is where the Horleys Sculpt Collagen supplement can help your skin from within to aid optimal skin function. It contributes to the maintenance of strong hair and nails and helps protect from free radical damage.
Horleys is available in all supermarkets, pharmacies and online.
The products available in the range include:
Horleys Protein 33 Energy Bars 60gm – Chocolate Fudge, Pineapple Chocolate Chunk, Peanut Butter and Jelly
Horleys Protein 33 Low Carb Bars 60gm – Peanut Butter and Jelly, Salted Caramel and Banana, Double Chocolate Fudge, Chocolate Mint
Horleys Carb Less Crunch Bars 50gm – Rocky Road, Caramel Deluxe, Peppermint Rough, Chocolate Peanut
Horleys Carb Less Treats 60gm – Salted Caramel, Peanut Butter, Coconut Rough
Sculpt Protein Tub 500gm – Vanilla Dream, Milk Chocolate, Salted Caramel, Berry Yoghurt, Banana Smoothie
Sculpt Collagen Sachets - (Pure Collagen with Peptan) for Hair, Skin and nails
Slim Shake 400gm – Chocolate, Vanilla
Whey Products – 100% Whey Chocolate, Vanilla in 340gm, 700gm tubs, 1kg and 2.5kg buckets
Plant Pro Tub 340gm – Vanilla, Cacao
Replace Hydration Products – 38gm Gel Sachets, 580gm tubs, 1.6kg Bags in Lemon/Lime, Orange/Mango, Raspberry
Horleys ELITE range – MASS, ICE, RIPPED – 1kg, 2.5kg BCAA
Horleys Protein Hit Ready to Drink 420ml – Chocolate, Strawberry
Covet unsweetened Milks 1L – Almond and Macadamia
Covet Milk 380ml - Chocolate