ISM is back: 1,085 exhibitors from 56 countries

The world's largest and most important trade fair for sweets and snacks will present new international products and a diversified event programme.

After a two-year break, ISM 2022 is back with 1,085 exhibiting companies from 56 countries. The world's leading trade fair for sweets and snacks will present the entire product range - from chocolate, confectionery and biscuits through to snacks, trend snacks and natural snacks, ice cream, frozen sweets as well as breakfast snacks - on around 90,000 square metres of exhibition space at the Cologne fairgrounds. With 213 exhibitors, ProSweets Cologne, the international supplier fair for the sweets and snacks industry, is once again being staged parallel to ISM. Together both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide.

"After a two-year break due to the pandemic, we are delighted that so many of our clients have decided to participate at the trade fair in spite of these challenging times. Meeting up face-to-face with important trade buyers as well as winning over new customers is indispensable for our exhibiting companies. This is precisely what we consider our task to be, offering support in the form of corresponding formats and especially by staging ISM now bringing important markets as well as the supply and demand together," explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Traditionally, both market leaders, as well as medium-sized and smaller companies, participate at ISM. With a foreign share of exhibitors of 87 percent, the leading global trade fair for sweets and snacks is maintaining a stable, international level. Foreign participations with the highest number of exhibitors come from Belgium, Bulgaria, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey and the USA. We are also noting a positive development on the buyer side after receiving a high number of registrations from important trade buyers, above all from Europe. Hardly any international buyers, for example from the Asiatic region, are awaited at ISM this year.

ISM will once again offer diversified product segments this year and will pick up on the industry's current trends. Alongside the traditional product groups, such as sweets and snack items ranging from chocolate products and confectionery through to ice cream, the industry's leading trade fair will also be presenting segments that focus on the themes of snacking, to-go items, breakfast as well as gourmet products.

As a conceptual innovation, there is going to be a specialised trade section focusing on the small volume business with sweets and snacks for the first time at ISM 2022, which is entitled "Finest Creations - hand-crafted". This exhibition section unites craft businesses, whose visitor target group comprises confectioners, cake shops and specialised sweet shops. The new exhibition section will be located in Hall 5.2.

ISM with a hybrid concept
The leading global trade fair for sweets and snacks is treading new paths for the first time with its hybrid concept for the trade fair, which foresees the physical trade fair on-site in Cologne being additionally enhanced by the digital format, ISM & ProSweets @home. In addition to the Showrooms of the exhibiting companies, the digital counterpart to the exhibition stand, there are for instance target group-specific specialised stages such as the Expert Stage, which will provide valuable information and analyses on industry developments as well as interesting start-up pitches or panel discussions. The trade fair participants can engage in extensive networking opportunities in various specialist areas and fields of interest per audio, video or chat communication options. Beyond this, the digital platform offers a host of new opportunities for increasing one's international reach and participation models for the generation of leads and networking. The platform is available to exhibitors and visitors from 01 February to 02 February 2022. All programme items will also be subsequently available on demand up until 30 April 2022.

New products and trends
Product innovations and trends are always a central theme of ISM. In addition to a diversified event programme on the Expert Stage in Hall 5.2, the New Product Showcase on the Boulevard is the central port of call for innovations and a major attraction for all participating trade visitors. What's more, in the Start-up Area around 18 companies, which were founded no longer than five years ago, will present their ideas and concepts in the Trend Court in Hall 5.2. Also, the new products tool on the ISM website is already offering initial interesting insights into the new products of the exhibiting companies. In the scope of the future congress "#CONNECT2030 in transition", together with ProSweets Cologne, ISM is placing its focus on the future of the sweets and snacks industry. The congress addresses suppliers, manufacturers and the trade in equal measures. The centre of attention lies on themes like saving resources, CO2 reduction, zero food waste and the effects of climate change on the availability of raw materials.

Award-winning moments
The highlights of ISM include the presentation of the ISM Award for exceptional services within the sweets and snacks industry as well as the selection of the winners of the New Product Showcase on 30 January 2022.

ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will once again be staged parallel to ISM. It offers a wide-ranging spectrum of services and products from the areas of raw materials and other ingredients, sweets packaging and packaging technologies, machines and facilities for the sweets industry, food safety and quality management. Together both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide.

Koelnmesse is the organiser of ISM and its industry sponsor is the International Sweets and Biscuits Fair Task Force (AISM).

Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.
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