Just the Right Amount of Naughty

The team at Graze, are passionate about making good snacks. They think they've hit the nail on the head sussing out these delicious roasted almonds, thinly coated with chocolate and sometimes a cheeky whisper of dusted goodness. The team have stripped some layers to go skinny on the chocolate, but not on the taste!

In 2019, the brand launched three Graze Skinny Dipped Dark Chocolate Almond variants. Graze SKINNY DIPPED Almonds Berry Dusted Dark Chocolate, Dark Chocolate and Cocoa Dusted Dark Chocolate 300g have contributed $3.9M to the T. Packaged Nuts category MAT.1

Why stop with Dark Chocolate? To broaden its appeal to other chocolate lovers, the brand have extended the range to include premium Milk and White Chocolate variants. It has also partnered with Coffee Supreme and have launched delicious roasted almonds, thinly coated with dark chocolate and a whisper of Coffee Supreme’s Supreme Blend. A bit of a match made in heaven!

The Graze Skinny Dipped Almonds range now includes MORE delicious, thinly coated roasted almonds that are skinny on the chocolate, but not on the taste! MORE premium, quality chocolate options. Proudly made in New Zealand.

The brand have got a cheeky support campaign to boot…. Consumers who have tried the Graze Skinny Dipped Almonds are nuts about them, but the team want MORE Kiwis to DISCOVER and TRY them! Its fun, fully integrated support campaign (from Sept 2020) around the Creative Idea, “Just the right amount of naughty” has personality+ and heroes its distinctive packaging for product recognition.

  1. Nielsen, T. Packaged Nuts, T. Foodstuffs MAT to 06/09/20