Kantar’s Reputation Index Has Shared The Fairest Of Them All

Pak'nSAVE

PAK’nSAVE and New World have been recognised as leaders in fairness and responsibility in the latest Kantar Reputation Index.

PAK’nSAVE has been named New Zealand's leading company for fairness for the ninth year and has placed within the top three performing companies in Aotearoa. New World ranked in the top five of the country’s responsibility leaders and secured 14th overall in the top 20 index. 

Foodstuffs New Zealand Managing Director Chris Quin said fair prices were why PAK’nSAVE was voted as a leader for fairness and responsibility.

“It's wonderful to see our number one for fairness again this year, and it’s a huge nod to the great work PAK'nSAVE teams continue to do to ensure they deliver New Zealand's lowest prices,” said Quin. 

"We know that cost of living is top of mind for New Zealanders. Our 500 plys grocers and their teams across New Zealand are focused on delivering the best value, buying well and finding efficiencies in our business to pass on to our customers.”

He continued that PAK’nSAVE delivered New Zealand’s lowest food prices by taking a no-frills approach, putting everything into low prices, which it has done for the past 37 years and would continue to do. 

The Kantar Reputation Index measures excellence on four key platforms, leadership and success, responsibility, trust, and fairness in pricing, with a score of 105 or above considered world-class.  

“We’re all incredibly proud that PAK’nSAVE continues to hold the number one spot for fairness, which it has done since the index began in 2015, this year scoring an incredible 119, the highest among all attributes.” 

Quin also wanted to congratulate Foodstuffs New World grocers and their teams, stating that to be placed in the top five as leaders in responsibility by New Zealand consumers and to have maintained the 14th spot in the top 20 was the result of the team's determination to do the right thing both for their customers and their communities.   

“To have two of Foodstuffs’ brand's place in the Top 20 is testament to the hard mahi our owner-operators and their teams put in, and the difference they make every day.”

The top three companies, PAK’nSAVE, Mitre 10, and Air New Zealand, scored a rounded 109, with only fractions of points between the three organisations.  Quin added that the Kantar Reputation Index pillars were all closely aligned to the promises both co-ops have made to be Here for New Zealand, providing access to healthy, affordable food, supporting local communities to thrive, providing meaningful work and being leaders in sustainability.