Frucor Beverages New Zealand has today announced that its company name has changed to Frucor Suntory, effective immediately. Frucor Suntory is a leading Australasian beverage manufacturer, a subsidiary of Tokyo Stock Exchange listed Suntory Beverage and Food Limited.

It has been part of the Suntory Group since 2009.  Founded in Japan in 1899, Suntory is one of the world’s most innovative food and beverage companies, employing 38,000 people through 321 group companies.

Frucor Suntory Group chief executive Jonathan Moss said the decision to take on the Suntory name came from within Frucor.

"We wanted to acknowledge and reinforce the opportunities that have come from being part of Suntory,” said Moss.

“Suntory has invested heavily in our business while supporting our local leaders, local culture and local brands so we have had the best of both worlds.

“We’re very proud of what we’ve achieved together, and see the linking of our names as a representation of our combined strength as well as the unique entrepreneurial spirit of both Frucor and Suntory.”

Moss said the new brand would also allow the company to incorporate Suntory’s global name recognition into business activities in Australia and New Zealand.

Other than the visible brand changes, there is no change in ownership and no change in staff.  Frucor Suntory will continue to operate in its current structure.

Frucor Suntory has more than 50 years in the beverage industry, starting in New Zealand in 1962 as part of the Apple and Pear Marketing Board. Its flagship V Energy drink was launched in 1997 and in 2001 the Australian arm of the business was established.

Frucor Suntory employs nearly 1000 people across Australia and New Zealand and has a portfolio of more than 30 brands including V, Just Juice, Fresh Up, Sparkling OH and OVI, Gatorade and Pepsi.