Kiwi snack brand Tom & Luke has taken gold in the snack category at Foodex Japan, Asia’s largest trade show dedicated to food and drink. The event, ending today, has featured over 4000 booths and hosts more than 80,000 attendees. Brands from all over the world flock to get their shot at marketing.
Tom & Luke Fruit & Nut Snackaballs launched in 2016 and quickly became the number one selling Fruit & Nut ball in New Zealand. This is the first time that Tom & Luke has ventured into the Japanese market. Tom & Luke’s products are exclusively distributed by Cookie Time Japan.
Luke Cooper, one half of the Tom & Luke partnership, said that they’re both blown away by the reception they have received in Japan and are honoured by the award. “The Japanese market is a major focus for us, and we’re delighted to win gold in our first outing. It’s also amazing to have the on-the-ground knowledge of Cookie Time, which has incredible brand recognition in this market.”
“Our mission is to inspire people to live their best life, starting with the food we eat. We want to take that global, beginning right here in Japan.”